RAPID RISE! AYASAN INDONESIA REVOLUTIONIZES HOME SERVICES ACROSS SOUTHEAST ASIA

Rapid Rise! Ayasan Indonesia Revolutionizes Home Services Across Southeast Asia

Rapid Rise! Ayasan Indonesia Revolutionizes Home Services Across Southeast Asia

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Unprecedented Expansion! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

Ayasan Indonesia, a Japanese company headquartered in Jakarta, Indonesia (led by CEO Kotaro Ise), is making waves in the Southeast Asian market. The company offers a broad selection of home services, from cleaning services to elderly care, and has established a user following exceeding one million since its inception. Notably, Ayasan has achieved a 100% user growth in the past two years and is quickly establishing itself across several territories in Southeast Asia.




The Southeast Asian PRT Jakarta home services market is valued at approximately $15 billion, with the cleaning services segment expanding at an annual rate of 15%, and the childcare industry expanding to a USD 3 billion scale. In this dynamic market, Ayasan utilizes Japanese-style high-quality services and a unique talent development system to capture a larger market segment.

“Our strength lies in balancing the quality management expertise of a Japanese company with a vast resource of skilled professionals across Asia,” says Kotaro Ise, the company’s founder. With extensive experience at Walt Disney and Marriott International, Ise established Ayasan Indonesia in 2013 with the vision of “empowering blue-collar professionals.” Today, the company has expanded to include over fifty thousand specialized staff members.



Ayasan’s impressive expansion is fueled by an bold market penetration strategy. Beyond its base in Jakarta and planned expansion to Bali, the company is also providing services in Japan, Thailand, Vietnam, and Laos. By 2025, Ayasan aims to expand to nine territories, including Singapore, Malaysia, Cambodia, and the Philippines.

In addition to home-based solutions, Ayasan has established itself in cleaning service Indonesia corporate services, with over 1,000 clients including leading global brands. Recently, demand from embassies and startup companies such as FlashExpress and Gowabi has been on the rise.



“I am confident that even in the age of AI, the role of everyday support solutions will continue to thrive,” asserts Ise. The company features an in-house IT engineering team and is creating an AI-powered matching system. Furthermore, Ayasan is targeting global outreach, including staffing solutions abroad, positioning itself as a leading player in Southeast Asia’s home services market.

Aiming for further accelerated growth, Ayasan is in discussions about collaborations with financial backers for its next growth stage. With the Southeast Asian home services market projected to exceed USD 30 billion by 2030, the company’s future developments are capturing industry focus.

Company Overview
● Ayasan Indonesia Company Profile
● Headquarters: Located in Jakarta, Indonesia
● Established: January 2013
● Chief Executive Officer: Kotaro Ise

Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: [email protected]
● Website: https://www.ayasan-indonesia.com/?ln=en

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