Unprecedented Expansion! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market
Unprecedented Expansion! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market
Blog Article
Unprecedented Expansion! Ayasan Indonesia Revolutionizes Home Services Across Southeast Asia
Ayasan Indonesia, a Tokyo-based enterprise headquartered in Jakarta, Indonesia (CEO: Kotaro Ise), is making waves in the Southeast Asian market. The company provides a wide range of home services, from domestic chores to caregiving, and has established a customer base exceeding 1,000,000 since its inception. Notably, Ayasan has achieved a 100% user growth in the past two years and is aggressively expanding across a multitude of nations in Southeast Asia.
The Southeast Asian PRT Jakarta home services market is estimated at approximately USD 15 billion, with the housekeeping industry flourishing at an annual rate of 15%, and the childcare industry expanding to a USD 3 billion scale. In this fast-growing market, Ayasan leverages Japanese-style high-quality services and a innovative personnel model to steadily increase its market share.
“Our strength lies in combining Japanese precision with regional knowledge with a broad pool of talent across Asia,” says Kotaro Ise, founder and CEO. With a notable career at Walt Disney and Marriott International, Ise established Ayasan Indonesia in 2013 with the vision of “creating a world where blue-collar workers can shine.” Today, the company has expanded to include over fifty thousand specialized staff members.
Ayasan’s meteoric rise is driven by an bold market penetration strategy. Beyond its base in Jakarta and upcoming projects to Bali, the company is also offering solutions in neighboring nations. By 2025, Ayasan aims to operate in nine countries, including Singapore, Malaysia, Cambodia, and the Philippines.
In addition to household services, Ayasan has proven its capabilities in cleaning service Jakarta corporate services, with over 1,000 clients including notable companies. Recently, demand from government offices and emerging businesses such as FlashExpress and Gowabi has been growing steadily.
“I am certain that even in the age of AI, the value of services that support people’s daily lives will never diminish,” asserts Ise. The company prides itself on an in-house IT engineering team and is creating an AI-driven solution. Furthermore, Ayasan is planning global outreach, including worker placement overseas, positioning itself as a key contender in Southeast Asia’s home services market.
Aiming for further accelerated growth, Ayasan is in discussions about collaborations with financial backers for its next growth stage. With the Southeast Asian home services market forecasted to grow beyond $30 billion by 2030, the company’s future developments are capturing industry focus.
Company Overview
● Ayasan Indonesia Company Profile
● Headquarters: Located in Jakarta, Indonesia
● Established: January 2013
● Chief Executive Officer: Kotaro Ise
Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: [email protected]
● Website: https://www.ayasan-indonesia.com/?ln=en