UNPRECEDENTED EXPANSION! AYASAN INDONESIA LEADS THE WAY IN HOME SERVICES IN SOUTHEAST ASIA

Unprecedented Expansion! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia

Unprecedented Expansion! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia

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Rapid Rise! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia

Ayasan Indonesia, a Japanese company headquartered in Jakarta, Indonesia (led by CEO Kotaro Ise), is experiencing unprecedented success in the Southeast Asian market. The company delivers a diverse array of home services, from housekeeping to nanny services, and has built a client network exceeding a million since its inception. Notably, Ayasan has expanded its users twofold in the past two years and is aggressively expanding across a multitude of nations in Southeast Asia.




The Southeast Asian babysitter Indonesia home services market is assessed at approximately USD 15 billion, with the domestic cleaning sector flourishing at an annual rate of 15%, and the babysitting market reaching $3 billion in value. In this fast-growing market, Ayasan leverages premium-quality Japanese standards and a innovative personnel model to enhance its industry dominance.

“Our strength lies in combining Japanese precision with regional knowledge with a broad pool of talent across Asia,” says Kotaro Ise, founder and CEO. With extensive experience at Walt Disney and Marriott International, Ise founded Ayasan Indonesia in 2013 with the vision of “empowering blue-collar professionals.” Today, the company has built a team of over tens of thousands of specialized staff members.



Ayasan’s impressive expansion is fueled by an aggressive regional expansion strategy. Beyond its base in Jakarta and planned expansion to Bali, the company is also providing services in Japan, Thailand, Vietnam, and Laos. By 2025, Ayasan aims to operate in nine countries, including Singapore, Malaysia, Cambodia, and the Philippines.

In addition to residential services, Ayasan has built a strong track record in cleaning service Indonesia corporate services, with over 1,000 clients including FedEx, lululemon, Coca-Cola, and Canon. Recently, demand from embassies and new ventures such as FlashExpress and Gowabi has been increasing significantly.



“I am certain that even in the age of AI, the importance of human-centered services will never diminish,” asserts Ise. The company boasts an in-house IT engineering team and is working on an AI-driven solution. Furthermore, Ayasan is planning cross-border service expansions, including worker placement overseas, positioning itself as a key contender in Southeast Asia’s home services market.

Aiming for further accelerated growth, Ayasan is in discussions about collaborations with financial backers for its next growth stage. With the Southeast Asian home services market projected to exceed USD 30 billion by 2030, the company’s future developments are capturing industry focus.

Company Overview
● Ayasan Indonesia Company Profile
● Headquarters: Located in Jakarta, Indonesia
● Established: January 2013
● Chief Executive Officer: Kotaro Ise

Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: [email protected]
● Website: https://www.ayasan-indonesia.com/?ln=en

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